As we move toward semi-autonomous and autonomous vehicles, there will be an increasing need for AR-based safety features like head-up displays. There will also be a demand to fill that blank windscreen space with warnings and indicators to the point that drivers become distracted. This is the challenge that automotive HMI developers face as we move toward cars of the future.

In our article on, Altia’s Mike Juran, Altia CEO, and Barry Pompea, Senior Product Designer, discuss the best way to design for success with augmented reality HUDs.

“The correct discipline when designing AR in HUDs lies in managing cognitive load. Driving is a complex task, and as information density from multiple sources increases, so does the cognitive load. Information cannot be allowed to interfere with the normal demands of driving.”

Read the entire WardsAuto article here.

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