Altia: The Complete HMI Platform for Automotive Cockpit Displays

As the automotive industry moves closer and closer to fully autonomous, even lower end vehicles are evolving into rolling computers—with ever-increasing interconnectivity and complexity in the vehicle cockpit. Car buyers now expect to be connected to the outside world—and OEMs are responding to their requirements. It is estimated that by 2030, 95% of all new vehicles will incorporate intermediate or advanced infotainment, telematics and V2X capabilities to communicate between vehicles, users and infrastructure.

With these dramatic shifts in technologies from more mechanical and analog controls to those that are partially or fully digital, automotive OEMs are challenged with anticipating how customers interact with their vehicles, namely through the human-machine interface (HMI).

The HMI acts as a hub of the wheel for the vehicle cockpit’s connected user experience, integrating the spokes that provide information to the driver while sending commands to the various systems both inside and outside the car. The considerable shift toward electrification and autonomous vehicles has resulted in new regulatory requirements. These requirements have compelled OEMs and suppliers to invest more R&D into user interface hardware and software lifecycles and integration, whether their digital cockpits include a multitude of dedicated displays in a single vehicle to just a single in-dash touchscreen.

But the simplicity of a well-architected UI masks great complexity. Cockpit software design includes many considerations, such as how to integrate multiple compute domains and vehicle applications across varying operating systems. Customers have grown accustomed to smartphones being at their side—so how can OEMs keep them connected to their communication and entertainment while adhering to regulations for driver safety and attention? How can OEMs maintain brand continuity between native HMI screens, multiple connectivity solutions and those of the passengers’ personal devices? This is a complex challenge encompassing a vast number of varying requirements, especially given the increase in autonomy. OEMs can embrace these challenges by leveraging a production-proven platform to bring this all together efficiently.

Meeting OEM Challenges with Proven Innovation

Altia delivers a single, comprehensive platform to meet OEM’s cockpit software challenges and the needs and expectations of their customers. They provide a complete end-to-end cockpit software solution for OEMs by combining the best design tools, advanced technology, customization capabilities and expertise within one unified platform.

Altia has helped some of the largest OEMs create custom HMIs in various vehicles as well as develop and deploy their entire software stack—from sedans, SUVs, semis and motorcycles to electric construction-agriculture equipment and everything in between. The integration of Altia’s powerful features and hardware flexibility in over 100 million production vehicles on the road have been shaping the industry. Altia’s software solution is at the heart of over 375 vehicle dashboards for the upcoming generation.

A Comprehensive Collection of Tools and Expert Service

Altia’s cockpit software platform sets the standard for designing, developing and deploying innovative, first-class automotive user experience. The platform enables display design and deployment on any screen within a car, including instrument clusters, HUDs, infotainment displays, passenger displays and rear passenger entertainment systems. No matter how grand and challenging your vision is, Altia can enable a seamless look and feel in your vehicle cockpits to provide an immersive experience that is representative of the brands across your fleet of vehicles. By reusing the core of your work, Altia enables you to keep design cost-efficient while enabling endless opportunities to differentiate. Providing the tools and expert support you need to bring your UI from concept to production quickly and efficiently, Altia’s HMI development platform saves time and reduces production costs.

Altia Advantages for Automotive

  • Hypervisor operations — HMI cockpit operates on both sides of your hypervisor
  • Code generation — Quick conversion of HMI prototypes and graphics to deployable graphics code across a wide range of hardware
  • Integration and display management — Guidance on how to manage and integrate cockpit real estate to create cohesive and intuitive signature UIs for customers while maintaining brand identity
  • Head-up display expertise — Best-in-class HUDs integration to show system information and advanced driver-assist system (ADAS) warnings to keep drivers’ eyes on the road
  • Automated testing solutions — Reduction in time-to-market HMI testing costs, minimizes human error

Integrations

Altia’s cockpit HMI platform can seamlessly integrate the following services and applications into your displays:

  • Android Auto and Apple CarPlay
  • Third-party mapping programs
  • ADAS
  • Media players
  • Telematics units
  • Automotive infrastructure integrations via Vehicle-to-Everything (V2X)

Altia Software Tools and Services Support Every Step of Your HMI Process

With the increasing complexity in the automotive world and increasing demand for OEMs to pull user experience and data ownership in-house, it’s easy to get overwhelmed with an approach to managing it all. Altia is here to bring all the pieces together and help OEMs to realize their automotive user experience goals. Altia guides OEMs through designing, developing and deploying their custom automotive cockpits.

Altia’s complete automotive software platform supports every step of the development process, from concept design through delivery. Altia automotive solutions enable OEMs to meet their digital cockpit goals today and in the future. Altia understands these system complexities and has the proven tools to help you with your automotive software challenges.

Ready to start your automotive cockpit development journey? Altia delivers the expertise, software and services to guide you throughout the process to meet your needs and realize your goals. We would love to hear about your project and how we can help you get it on the road.

Visit www.altia.com/get-started.

Collaboration Improves Designer-Supplier Process and Final Product

“I want a blue line between these sections,” says the UX designer. Into the spec doc it goes: “add a blue line between these sections to improve UI.” It seems simple enough until several stakeholders and contributors interact with the little blue line at different times in the product development process.

“Will it be sky blue or royal blue?” asks marketing. “Should we make it dotted, dashed or solid?” The team agrees that a dotted, royal blue line is best.

With the internal back and forth resolved, it’s the supplier’s turn to ask for design clarifications. “The resolution of our hardware makes dotted lines look fuzzy unless they’re at least five pixels thick, and the line gets distorted at the bezel if it extends to the edge of the screen.”

Now it’s back to internal discussions. Marketing lobbies for hardware with better graphics to bring the original vision to life. Procurement wants to know if there are savings to be had by using a solid black line. The supplier offers a friendly reminder that this iteration isn’t accounted for by the original contract, so now might be the time to renegotiate.

When this collaboration nightmare becomes more like a recurring dream, it burns resources, delays time to market and ultimately shows in the quality of the product. A streamlined process for product development must clarify communication between stakeholders.

Designer to Supplier – Where’s the Disconnect?

Collaborative frustrations can yield feelings of tension every time there’s a handoff of information or responsibility: especially from designer to engineer and engineer to supplier. The real problem isn’t the other teams but the gap in collaboration that separates the teams. Written spec docs become like one long game of telephone:

  • The market demands features.
  • The designer ideates.
  • The engineer implements a technical plan.
  • The supplier executes the plan to deliver a product.

Stakeholders work at different physical locations, often sharing information about visual designs in a text-based format. The finer details get lost in translation until something as simple as a blue line can get blown out of proportion.

Model-Based Development, Functional Specs and Clear Collaboration

Model-based development gets product designers and engineers on the same page. Advancing from written spec docs to model-based graphical user interface (GUI) development solutions eliminates ambiguity, clarifies requirements and reduces rounds of back and forth. Functional specs—in the form of GUI models—replace written spec documents, so everyone is looking at the same blue line. It’s right where it belongs: between the two relevant sections on the GUI model.

Everybody benefits from not having to discuss the blue line ad nauseam.

Rapid prototyping of GUI models accelerates iterative design among internal teams. Stakeholders in various physical locations can collaborate with tight feedback loops. Usability testing can start earlier in the design process, which eliminates supplier-side iterations down the line. Innovative processes for software design, requirement development and code generation create a ripple effect throughout the entire product development lifecycle.

Software Requirements and Hardware Selection

Model-based development yields GUI models which become functional specs to show what the design will look like once implemented. When the engineers can see exactly how the blue line is supposed to look, they can determine which hardware is required to get the right look.

If a design will only look good in high definition, the supplier should expect to use premium hardware that will perform as expected. For simple GUIs that don’t require a lot of fine detail, the supplier should know to use the budget chipsets instead of trying to upcharge for anything unnecessarily advanced.

Bringing implementation closer to the design phase prevents unforeseen problems at the deadline. If a high-end human-machine interface (HMI) design is likely to strain the hardware’s memory and bandwidth, it’s better to find a solution earlier. For example, a low-power code solution can help prevent memory and bandwidth constraints from becoming problematic.

Internal vs. External Iterations

Even with streamlined collaboration, occasional conversations about blue lines and related topics might be unavoidable. The good news is that those conversations can be brief and conclusive instead of confusing and ongoing. Internal stakeholders quickly align around a functional spec in their internal meetings. Once everything has been accounted for in a fully functional spec, the design is set and ready to go to the supplier.

With this process, any external iterations will be implementation-specific and unrelated to redesign. Delivering a turnkey design to suppliers saves them time and resources—all they have to do is execute a design that has every detail accounted for in the model. This is how products get to market as designed, on budget, and ahead of schedule.

Next Steps: Improving Collaboration to Build Better Products Faster

Model-based human-machine interface design helps designers express their visions clearly. Engineers can see the design, so they know exactly what is required in the technical implementation. Suppliers receive a functional model instead of written instructions and even have clear guidance about how to select the appropriate hardware to execute the final product.

A truly comprehensive collaboration solution offers a string of tools to cover the entire product development process. For example, a GUI editor combined with a code generator creates one collaboration suite to take a project from beginning to end. Nothing gets lost in translation.

Investing in the collaboration workflow can save a project, but the benefits don’t end with that one project. Hyundai took complete control of its embedded display design to make future innovation more efficient, too. Gaining control of the collaborative process pays off in every product development project, especially when working with new suppliers to advance previous work.

Getting Started with Altia

Altia’s graphical user interface design and development environment is built to function holistically, with the GUI editor and code generator working in concert. The combination of these two functions is what closes communication gaps between stakeholders. To ease the transition, Altia’s service team helps bridge knowledge gaps to get the initial project to market on time and under budget.

If your GUI project is already underway but perhaps headed in the wrong direction, all is not lost. The Altia Design Jumpstart Bundle includes the development tools and support required to give your GUI a lift off the ground. Get started today, and let’s make it to market the right way.

Altia ON: 2025 Cadillac ESCALADE IQ

The 2025 Cadillac Escalade IQ is an innovative electric SUV that will combine top-tier luxury with cutting-edge technology. GM relies on Altia for getting its most advanced, intuitive graphics into production – and this cutting-edge redesign of Cadillac’s flagship turned EV will definitely deliver. 

Here’s what we’re most excited about in the Escalade IQ. 

The cockpit interface is incredibly user-friendly, with intuitive menus and rapid responses. Multi-tasking is a breeze, allowing drivers to simultaneously view navigation, play music and monitor vehicle stats without switching screens. Voice recognition, augmented reality navigation and integration with popular apps ensure that drivers are safe, comfortable and connected.

The dash is composed of a sprawling, curved pillar-to-pillar 55″ total diagonal LED display powered by a Snapdragon Cockpit platform from Qualcomm Technologies. Spanning the entire front row, it provides a stunning visual experience for driver and passenger. This massive display is segmented to serve the different needs of front seat passengers—with 35″ dedicated to the driver and 20″ dedicated to the passenger. The passenger side of the display is polarized—making it less visible to the driver thus reducing distraction and clearing the regulatory hurdle that will let passengers stream video or surf the internet while the electric Escalade is on the move. The display can be customized with different themes, widgets and apps, including voice-controlled services like Google Assistant, Google Maps and Google Play.

Beneath the 55″ screen combination sits an 11″ touchscreen where driver and passenger can access five-zone climate controls, ambient lighting and even the doors (if equipped with the power open-and-close feature).

That cool, connected experience of the Cadillac Escalade IQ extends to the back seat. For models with the Executive Seating package, second-row passengers get two 12.6″ personal screens plus a rear command center screen to control comfort, lighting and more.

Designing, developing and deploying this kind of brand-defining innovation in cockpit displays is exactly what Altia does. We work with automotive OEMs and Tier 1s all over the world—including General Motors—to deliver first class cockpit experiences for production vehicles. Let us help you with your next generation production program. Visit www.altia.com/get-started today.

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