Altia Joins SOAFEE to Drive Innovation for Future Software-Defined Vehicles

Altia, the automotive industry leader in cockpit HMI software solutions, has joined the Scalable Open Architecture for Embedded Edge (SOAFEE) special interest group. With production-proven expertise in cockpit HMI software for connected vehicles and functional safety solutions for mission-critical systems, Altia will strengthen the group’s software ecosystem as it continues to define a software architecture and reference software framework for the vehicles of the future.

Founded by Arm, a world-leading semiconductor IP company, SOAFEE is an industry-led collaboration between companies across the automotive and technology sectors. The organization aims to address the challenge of increasing complexity in vehicle software for software-defined vehicles (SDVs) of the future by creating a unified and scalable automotive software development architecture. Based on cloud-native technologies, SOAFEE enables the entire automotive software development process (system architecture, application development and deployment and functional testing) to be performed in the cloud, by simulating the automotive software development environment and abstracting the underlying hardware. This allows most of the functional verification to be done in advance, significantly reducing the cost of development and maintenance of the whole automotive software system, as well as benefiting all enterprises and users in the supply chain. The SOAFFEE project is being conducted in collaboration with automotive industry leaders from companies including Continental, Volkswagen CARIAD, Amazon Web Services and BOSCH.

“We are delighted to join SOAFEE. Altia will share our expertise in both automotive and IoT industries with SOAFEE and work together with all members to create leading software architecture and reference software framework to empower the automotive industry,” said Jason Williamson, VP of Marketing at Altia.

About Altia

Altia is a software company that provides graphical user interface design and development tools that can be used from concept to final product code. Our GUI editor, Altia Design, offers development teams the capability to implement a model-based development process for clear communication and accelerated user interface development. Our code generator, Altia DeepScreen, supports a vast range of low- to high-powered processors from a variety of industry-leading silicon providers. Altia generates pure C source code that is optimized to take full advantage of hardware resources. Graphics code generated by Altia is driving millions of displays worldwide – from automotive instrument clusters, HUDs and radios to thermostats, washing machines and healthcare monitors. Our mission is to get the best automotivemedical and consumer interfaces into production in the shortest time on the lowest cost hardware.

Altia was founded in 1991. Its customers include automotive OEMs and Tier 1s like Continental Automotive, Denso, Stellantis, Ford Motor Company, General Motors, Honda, Renault, Magneti Marelli, Nippon Seiki, Valeo, Visteon and more – plus leading consumer device manufacturers like Electrolux, Whirlpool, NordicTrack and many others.

For more information about Altia, visit or email [email protected].

Follow Altia on LinkedInTwitter and YouTube.

Altia ON: 2023 Piaggio MP3

Motorcycle and motorbike companies such as Harley-Davidson, Kawasaki, Piaggio and Triumph trust Altia software to drive the graphics of their most advanced multi-functional displays. Here is a shining example of the safety, style and performance that Altia can deliver—the Piaggio MP3.

This is the most advanced and luxurious model ever produced by Piaggio, the pioneer and leader of the three-wheeler segment. This three-wheeler features a 7-inch TFT display, the largest display in its category. This display functions as the control and connection center for Piaggio’s MIA connectivity system, which allows drivers to access calls, manage playlists and use GPS. Drivers can also customize the display according to their needs and preferences.

Using the instrument cluster, which is clearly inspired by high class cars on the road, riders can manage numerous features including navigation, connectivity and, on the 530 hpe Exclusive version, also the engine maps (Comfort, Eco and Sport) and cruise control, as well as clearly displaying the images of the rear camera while reversing (exclusive to this equipment).

Take a ride on a Piaggio MP3 with this YouTuber to see this gorgeous display in action!

The TFT also integrates the innovative ARAS (Advanced Rider Assistance System) devices, which are based on a 4D imaging radar technology developed by Piaggio Fast Forward. The ARAS devices include the BLIS® (Blind Spot Information System) and the LCDAS (Lane Change Decision Aid System), which alert drivers to fast-approaching vehicles and help them avoid collisions. These devices are exclusive to the Piaggio MP3 and make it the first scooter to be equipped with such advanced safety systems.

Delivering innovative UX for embedded displays is Altia’s specialty. Designed into over 100 million cars, trucks, SUVs, motorcycles, medical devices, home appliances and more, we offer production-proven software and services for getting pixel-perfect graphics to production.

Visit Let’s get your next GUI on the road together!

Altia: The Complete HMI Platform for Automotive Cockpit Displays

As the automotive industry moves closer and closer to fully autonomous, even lower end vehicles are evolving into rolling computers—with ever-increasing interconnectivity and complexity in the vehicle cockpit. Car buyers now expect to be connected to the outside world—and OEMs are responding to their requirements. It is estimated that by 2030, 95% of all new vehicles will incorporate intermediate or advanced infotainment, telematics and V2X capabilities to communicate between vehicles, users and infrastructure.

With these dramatic shifts in technologies from more mechanical and analog controls to those that are partially or fully digital, automotive OEMs are challenged with anticipating how customers interact with their vehicles, namely through the human-machine interface (HMI).

The HMI acts as a hub of the wheel for the vehicle cockpit’s connected user experience, integrating the spokes that provide information to the driver while sending commands to the various systems both inside and outside the car. The considerable shift toward electrification and autonomous vehicles has resulted in new regulatory requirements. These requirements have compelled OEMs and suppliers to invest more R&D into user interface hardware and software lifecycles and integration, whether their digital cockpits include a multitude of dedicated displays in a single vehicle to just a single in-dash touchscreen.

But the simplicity of a well-architected UI masks great complexity. Cockpit software design includes many considerations, such as how to integrate multiple compute domains and vehicle applications across varying operating systems. Customers have grown accustomed to smartphones being at their side—so how can OEMs keep them connected to their communication and entertainment while adhering to regulations for driver safety and attention? How can OEMs maintain brand continuity between native HMI screens, multiple connectivity solutions and those of the passengers’ personal devices? This is a complex challenge encompassing a vast number of varying requirements, especially given the increase in autonomy. OEMs can embrace these challenges by leveraging a production-proven platform to bring this all together efficiently.

Meeting OEM Challenges with Proven Innovation

Altia delivers a single, comprehensive platform to meet OEM’s cockpit software challenges and the needs and expectations of their customers. They provide a complete end-to-end cockpit software solution for OEMs by combining the best design tools, advanced technology, customization capabilities and expertise within one unified platform.

Altia has helped some of the largest OEMs create custom HMIs in various vehicles as well as develop and deploy their entire software stack—from sedans, SUVs, semis and motorcycles to electric construction-agriculture equipment and everything in between. The integration of Altia’s powerful features and hardware flexibility in over 100 million production vehicles on the road have been shaping the industry. Altia’s software solution is at the heart of over 375 vehicle dashboards for the upcoming generation.

A Comprehensive Collection of Tools and Expert Service

Altia’s cockpit software platform sets the standard for designing, developing and deploying innovative, first-class automotive user experience. The platform enables display design and deployment on any screen within a car, including instrument clusters, HUDs, infotainment displays, passenger displays and rear passenger entertainment systems. No matter how grand and challenging your vision is, Altia can enable a seamless look and feel in your vehicle cockpits to provide an immersive experience that is representative of the brands across your fleet of vehicles. By reusing the core of your work, Altia enables you to keep design cost-efficient while enabling endless opportunities to differentiate. Providing the tools and expert support you need to bring your UI from concept to production quickly and efficiently, Altia’s HMI development platform saves time and reduces production costs.

Altia Advantages for Automotive

  • Hypervisor operations — HMI cockpit operates on both sides of your hypervisor
  • Code generation — Quick conversion of HMI prototypes and graphics to deployable graphics code across a wide range of hardware
  • Integration and display management — Guidance on how to manage and integrate cockpit real estate to create cohesive and intuitive signature UIs for customers while maintaining brand identity
  • Head-up display expertise — Best-in-class HUDs integration to show system information and advanced driver-assist system (ADAS) warnings to keep drivers’ eyes on the road
  • Automated testing solutions — Reduction in time-to-market HMI testing costs, minimizes human error


Altia’s cockpit HMI platform can seamlessly integrate the following services and applications into your displays:

  • Android Auto and Apple CarPlay
  • Third-party mapping programs
  • ADAS
  • Media players
  • Telematics units
  • Automotive infrastructure integrations via Vehicle-to-Everything (V2X)

Altia Software Tools and Services Support Every Step of Your HMI Process

With the increasing complexity in the automotive world and increasing demand for OEMs to pull user experience and data ownership in-house, it’s easy to get overwhelmed with an approach to managing it all. Altia is here to bring all the pieces together and help OEMs to realize their automotive user experience goals. Altia guides OEMs through designing, developing and deploying their custom automotive cockpits.

Altia’s complete automotive software platform supports every step of the development process, from concept design through delivery. Altia automotive solutions enable OEMs to meet their digital cockpit goals today and in the future. Altia understands these system complexities and has the proven tools to help you with your automotive software challenges.

Ready to start your automotive cockpit development journey? Altia delivers the expertise, software and services to guide you throughout the process to meet your needs and realize your goals. We would love to hear about your project and how we can help you get it on the road.


Collaboration Improves Designer-Supplier Process and Final Product

“I want a blue line between these sections,” says the UX designer. Into the spec doc it goes: “add a blue line between these sections to improve UI.” It seems simple enough until several stakeholders and contributors interact with the little blue line at different times in the product development process.

“Will it be sky blue or royal blue?” asks marketing. “Should we make it dotted, dashed or solid?” The team agrees that a dotted, royal blue line is best.

With the internal back and forth resolved, it’s the supplier’s turn to ask for design clarifications. “The resolution of our hardware makes dotted lines look fuzzy unless they’re at least five pixels thick, and the line gets distorted at the bezel if it extends to the edge of the screen.”

Now it’s back to internal discussions. Marketing lobbies for hardware with better graphics to bring the original vision to life. Procurement wants to know if there are savings to be had by using a solid black line. The supplier offers a friendly reminder that this iteration isn’t accounted for by the original contract, so now might be the time to renegotiate.

When this collaboration nightmare becomes more like a recurring dream, it burns resources, delays time to market and ultimately shows in the quality of the product. A streamlined process for product development must clarify communication between stakeholders.

Designer to Supplier – Where’s the Disconnect?

Collaborative frustrations can yield feelings of tension every time there’s a handoff of information or responsibility: especially from designer to engineer and engineer to supplier. The real problem isn’t the other teams but the gap in collaboration that separates the teams. Written spec docs become like one long game of telephone:

  • The market demands features.
  • The designer ideates.
  • The engineer implements a technical plan.
  • The supplier executes the plan to deliver a product.

Stakeholders work at different physical locations, often sharing information about visual designs in a text-based format. The finer details get lost in translation until something as simple as a blue line can get blown out of proportion.

Model-Based Development, Functional Specs and Clear Collaboration

Model-based development gets product designers and engineers on the same page. Advancing from written spec docs to model-based graphical user interface (GUI) development solutions eliminates ambiguity, clarifies requirements and reduces rounds of back and forth. Functional specs—in the form of GUI models—replace written spec documents, so everyone is looking at the same blue line. It’s right where it belongs: between the two relevant sections on the GUI model.

Everybody benefits from not having to discuss the blue line ad nauseam.

Rapid prototyping of GUI models accelerates iterative design among internal teams. Stakeholders in various physical locations can collaborate with tight feedback loops. Usability testing can start earlier in the design process, which eliminates supplier-side iterations down the line. Innovative processes for software design, requirement development and code generation create a ripple effect throughout the entire product development lifecycle.

Software Requirements and Hardware Selection

Model-based development yields GUI models which become functional specs to show what the design will look like once implemented. When the engineers can see exactly how the blue line is supposed to look, they can determine which hardware is required to get the right look.

If a design will only look good in high definition, the supplier should expect to use premium hardware that will perform as expected. For simple GUIs that don’t require a lot of fine detail, the supplier should know to use the budget chipsets instead of trying to upcharge for anything unnecessarily advanced.

Bringing implementation closer to the design phase prevents unforeseen problems at the deadline. If a high-end human-machine interface (HMI) design is likely to strain the hardware’s memory and bandwidth, it’s better to find a solution earlier. For example, a low-power code solution can help prevent memory and bandwidth constraints from becoming problematic.

Internal vs. External Iterations

Even with streamlined collaboration, occasional conversations about blue lines and related topics might be unavoidable. The good news is that those conversations can be brief and conclusive instead of confusing and ongoing. Internal stakeholders quickly align around a functional spec in their internal meetings. Once everything has been accounted for in a fully functional spec, the design is set and ready to go to the supplier.

With this process, any external iterations will be implementation-specific and unrelated to redesign. Delivering a turnkey design to suppliers saves them time and resources—all they have to do is execute a design that has every detail accounted for in the model. This is how products get to market as designed, on budget, and ahead of schedule.

Next Steps: Improving Collaboration to Build Better Products Faster

Model-based human-machine interface design helps designers express their visions clearly. Engineers can see the design, so they know exactly what is required in the technical implementation. Suppliers receive a functional model instead of written instructions and even have clear guidance about how to select the appropriate hardware to execute the final product.

A truly comprehensive collaboration solution offers a string of tools to cover the entire product development process. For example, a GUI editor combined with a code generator creates one collaboration suite to take a project from beginning to end. Nothing gets lost in translation.

Investing in the collaboration workflow can save a project, but the benefits don’t end with that one project. Hyundai took complete control of its embedded display design to make future innovation more efficient, too. Gaining control of the collaborative process pays off in every product development project, especially when working with new suppliers to advance previous work.

Getting Started with Altia

Altia’s graphical user interface design and development environment is built to function holistically, with the GUI editor and code generator working in concert. The combination of these two functions is what closes communication gaps between stakeholders. To ease the transition, Altia’s service team helps bridge knowledge gaps to get the initial project to market on time and under budget.

If your GUI project is already underway but perhaps headed in the wrong direction, all is not lost. The Altia Design Jumpstart Bundle includes the development tools and support required to give your GUI a lift off the ground. Get started today, and let’s make it to market the right way.

Altia ON: 2025 Cadillac ESCALADE IQ

The 2025 Cadillac Escalade IQ is an innovative electric SUV that will combine top-tier luxury with cutting-edge technology. GM relies on Altia for getting its most advanced, intuitive graphics into production – and this cutting-edge redesign of Cadillac’s flagship turned EV will definitely deliver. 

Here’s what we’re most excited about in the Escalade IQ. 

The cockpit interface is incredibly user-friendly, with intuitive menus and rapid responses. Multi-tasking is a breeze, allowing drivers to simultaneously view navigation, play music and monitor vehicle stats without switching screens. Voice recognition, augmented reality navigation and integration with popular apps ensure that drivers are safe, comfortable and connected.

The dash is composed of a sprawling, curved pillar-to-pillar 55″ total diagonal LED display powered by a Snapdragon Cockpit platform from Qualcomm Technologies. Spanning the entire front row, it provides a stunning visual experience for driver and passenger. This massive display is segmented to serve the different needs of front seat passengers—with 35″ dedicated to the driver and 20″ dedicated to the passenger. The passenger side of the display is polarized—making it less visible to the driver thus reducing distraction and clearing the regulatory hurdle that will let passengers stream video or surf the internet while the electric Escalade is on the move. The display can be customized with different themes, widgets and apps, including voice-controlled services like Google Assistant, Google Maps and Google Play.

Beneath the 55″ screen combination sits an 11″ touchscreen where driver and passenger can access five-zone climate controls, ambient lighting and even the doors (if equipped with the power open-and-close feature).

That cool, connected experience of the Cadillac Escalade IQ extends to the back seat. For models with the Executive Seating package, second-row passengers get two 12.6″ personal screens plus a rear command center screen to control comfort, lighting and more.

Designing, developing and deploying this kind of brand-defining innovation in cockpit displays is exactly what Altia does. We work with automotive OEMs and Tier 1s all over the world—including General Motors—to deliver first class cockpit experiences for production vehicles. Let us help you with your next generation production program. Visit today.

Altia Learn Drives Results with New Impactful Learning Tools

The modern workforce can be spread far and wide, spanning different time zones and sometimes across the world. As a result, a centralized singular approach to training can prove to be inflexible and challenging to schedule for a busy and dynamic team.

Altia Learn is a new user-friendly online learning management system that empowers graphical user interface (GUI) designers and engineers to learn how to make the most of Altia products by offering an innovative training approach designed for today’s modern workplace. It is built on the premise that every employee has their learning style and time constraints, which means they learn in different ways and at different speeds.

The innovative learning platform allows companies to better understand how their teams learn so that they can deliver on-demand training programs personalized for each individual, regardless of their level of expertise or location.

Tools to Help Your Team Design, Develop and Deploy Your GUI

The Altia Learn platform is designed to help companies increase their employees’ productivity, competencies and engagement while reducing costs associated with training and development programs. It shows what can be built within the embedded GUI space and how to build it through courses consisting of training modules, videos and downloadable resources. After registering, users become part of the Altia Learn User Community, joining an expansive group of Altia users who have already deployed Altia-generated code in over 100 million devices worldwide.

Built on a robust set of learning management tools that provide users access to training materials and resources on demand, the unique learning management system empowers engineers with the tools and knowledge base they need to create innovative products with embedded GUIs. This is accomplished by teaching users how to build user interfaces that are customizable, interactive and responsive to user input. It also includes an extensive library of interactive training courses and tools that allow engineers to measure their understanding of key concepts.

The interactive tutorials are designed as hands-on training activities, reinforcing course content through experiential learning activities. Courses require users to navigate the software interface, complete specific tasks or learn critical concepts related to the software’s functionality. A library of downloadable resources is available for immersive exercises to reinforce processes and concepts that translate into engineers’ real-world workflow.

Each course is designed to be approachable and concise, providing a summary containing the topics covered and videos typically ranging from 5-7 minutes to keep the information manageable and focused.

Altia Learn courses can serve as a helpful reference when needed. If a challenge arises, engineers can return to a training module to find and refamiliarize themselves with a particular concept or process they need for the task at hand and quickly return to their workflow with a better understanding of the process.

A Learning Management System Tailored to Your Team’s Needs

Altia believes that employees are the most essential resource of a business, and that training and development is the key to getting the most out of your team. We have, therefore, developed a robust learning management system that allows managers to create learning paths tailored for each user based on their learning goals, job role and familiarity with GUI development through Altia products.

After registration, Altia Learn users are greeted with a dashboard showing an overview of their training history, progress and accomplishments. The overview includes the number of courses they have completed and how many in which they are enrolled, while achievement badges provide positive progress ownership and encouragement in their efforts.

The system also shows available courses, suggests learning paths and recommended courses. Personalized assessments are designed to measure core competencies and identify knowledge gaps to address where additional training can be administered. The assessments include identifying strengths and weaknesses in conceptual understanding and application.

This means managers can design learning plans for individual users based on their preferred learning style or other factors such as current level of expertise or time available for training so that the approach to training is appropriate for the individual and does not waste time with any unnecessary course material. Managers can add courses as the user progresses to provide comprehensive training and meet evolving training goals.

At launch, Altia Learn has a variety of learning modules for users of all skill levels in GUI development, including varied topics such as what makes Altia a leader in embedded graphical user interfaces, how to begin the initial steps of building your specialized dynamic GUIs and how to process automation through Altia GUI development and code generation. New courses will be added to the site regularly to cover an even broader scope of GUI design, development and deployment.

Altia Learn is Your Guide to GUI Success

Altia Learn is a new way to empower Altia’s customers by providing them with the tools they need to successfully design, develop and deploy top-tier graphical user interfaces. The on-demand learning management system delivers immersive, hands-on training materials to teach users how to employ the tasks and concepts covered in the training.

The platform offers the flexibility of being an always-available resource, meeting the needs of all skill levels and competencies through tailored training paths to reduce downtime and increase productivity. Managers can track course progression and address any areas needing improvement while ensuring that their team receives consistent and concise training on Altia’s GUI development software directly from the experts at Altia.

Altia will continue to enhance this program with more resources and training materials, so please check back often or contact us today for more information at

Altia and Green Hills INTEGRITY for Automotive Cockpit Applications

Altia is proud to partner with Green Hills Software for integrated cockpit applications like this one demonstrated with #GreenHills #INTEGRITY #RTOS, #Android and #Qualcomm. Altia’s #HMI development solutions enable rich 2D and 3D graphics, functional safety and optimized graphics code for multiple display, multi-OS systems.

Check out this video tour of Altia in action with Green Hills at CES 2023!

Learn more about Altia’s graphical user interface platform for production automotive applications:

Altia Software Driving Cockpit Displays in Over 375 Vehicle Models for Upcoming Generation

Altia, a leading provider of human-machine interface (HMI) software solutions for advanced automotive applications, has announced that its technology will be featured in over 375 different vehicle configurations for the next generation of dashboards. This milestone underscores Altia’s leadership in the automotive industry and highlights the growing demand for its innovative software solutions.

Deployed into a wide range of automotive applications—including instrument clusters, infotainment systems, head-up displays, full integrated cockpit applications and beyond, Altia has a proven track record of delivering the highest quality software solutions to meet the rigorous demands of the automotive industry. With over 30 years of experience in automotive, Altia has a deep understanding of the unique challenges and opportunities facing automakers today and helps automotive OEMs stay ahead of the curve in a rapidly evolving industry with an end-to-end HMI software platform.

“As automotive manufacturers continue to prioritize advanced displays and user experiences, Altia is well-positioned to play a leading role in partnering with OEMs to shape automotive cockpit displays that define their brands and delight their customers,” stated Mike Juran, Altia CEO. “We are proud to be a trusted partner for automotive manufacturers around the world. We look forward to helping them continue to innovate and drive the future of the automotive industry.”

Altia enables automotive manufacturers to create advanced displays that deliver intuitive user experiences and enhance driver safety. The company’s technology allows automakers to design and deploy highly personalized, intuitive and engaging user interfaces for their vehicles—and do so quickly and efficiently. With support for advanced 3D graphics, multiple operating systems, functional safety, hypervisor architectures and automated testing, Altia is a versatile solution for any automotive display system. Altia’s solutions enable automakers to easily incorporate emerging technologies such as augmented reality, voice recognition, media players, mapping solutions and advanced driver assistance systems (ADAS).

For more information about Altia’s software platform for advanced automotive HMI systems, visit

About Altia

Altia is a software company that provides graphical user interface design and development tools that can be used from concept to final production code. Our GUI editor, Altia Design, offers development teams the capability to implement a model-based development process enabling clear team communication and accelerated user interface development. Our code generator, Altia DeepScreen, supports a vast range of low- to high-powered processors from a variety of industry-leading silicon providers. Altia generates pure C source code that is optimized to take full advantage of hardware resources. Graphics code generated by Altia is driving millions of displays worldwide – from automotive instrument clusters, HUDs and radios to thermostats, washing machines and medical devices.

Our mission is to get the best automotive, medical and consumer interfaces into production in the shortest time on the lowest cost hardware.

Altia was founded in 1991. Its customers include automotive OEMs and Tier 1s like Continental Automotive, Denso, Fiat Chrysler Automobiles, Ford Motor Company, General Motors, Honda, Renault, Magneti Marelli, Nippon Seiki, Valeo, Visteon and more – plus leading consumer device manufacturers like Electrolux, Whirlpool, NordicTrack and many others.

For more information about Altia, visit or email [email protected].

Follow Altia on LinkedIn, Twitter and YouTube.



Top Automaker Takes Control of Their Cluster Designs Using Altia HMI Software

Easy-to-Use Altia HMI Design and Development Environment Gives OEM New Freedom to Innovate

Global automotive companies understand how important vision is to vehicle design. It is a major challenge, in such a complex industry, to maintain a designer’s original vision through the hundreds of steps between concept and final product. Their success in overcoming these obstacles, in partnership with Altia, is a transformative step for them. Other OEMs across the automotive industry can benefit from following a similar path.

Lost in Translation

Not long ago, a global automotive customer spoke with Altia about their experiences designing digital instrument clusters for the company’s vehicles. Their design staff explained their difficulties maintaining the integrity of their design ideas.

“Each Tier One cluster supplier has their own software package it uses for design implementation. Therefore, each project is one more new opportunity for a design to be muddied or for software bugs to be introduced,” explained Jeff Stewart, Altia Director of Global Sales Engineering. “The OEM’s designers
have no way to provide a prototype that is suitable for development. They cannot even test their designs in a production setting to determine their viability for a particular microprocessor target.”

Because this automaker works with multiple cluster makers, their team must face these kinds of issues repeatedly. “Every time a new cluster is begun, the OEM’s design team is facing a new set of implementation issues. They are continually reinventing the wheel,” he said.

Putting Design Control in OEM Hands

Having worked with countless engineers around the world, Altia had the answers for this OEM’s engineers in Altia Design, the company’s HMI design/editing package, and DeepScreen, Altia’s code generator.

“We demonstrated to the design team that with Altia Design, they can design, test and specify their instrument cluster ideas within their design studio before they ever approach the supplier. That way the Tier One can directly use the generated code in their implementation. With Altia Design, our OEM customers can retain direct control over their vision for the final product,” said Michael Hill, Altia Vice President of Engineering.

Yet Altia was able to go further. “We said, ‘Look, because you own the implementation, you have control over pricing because the software has been generated and tested internally. You can assure your Tier One that the design will run on hardware of a known cost,’” Hill continued. “Altia Design and DeepScreen give auto companies ownership over the entire construction process.”

At the time, the OEM was in the middle of conversations with one of their suppliers who had experience with a competing HMI software package. They decided to do a performance test on the two design environments.

“We were tasked with showing we could run a certain graphics type on near-production hardware, and that we could deliver the same performance or better,” Stewart noted. “Next we had to show that our generated code was of a certain size. Finally, we had to meet certain speed and footprint parameters.”

As subsequent analysis showed, Altia DeepScreen, working in tandem with Altia Design, exceeded the performance requirements of the Tier One platform.

Unified Design-to-Code

The automaker’s design team liked the ability to do designs in Altia Design without having to learn code, as was necessary with the competing design package.

“The people on the OEM’s design team come from a mixture of disciplines. Some are more comfortable with the graphics side, while others are more software focused, so the ability for everyone to sit at the same table and use Altia Design to come up with a solution was a big deal,” observed Stewart.

Once specified in Altia Design, the concept goes directly into DeepScreen to generate production-grade code that is deployable onto the final hardware as a finished product. The result is hardened software that a Tier One can directly use in an implementation.

“Once our head-to-head test was done, the OEM was convinced,” Hill stated. “They began specifying in their requests for proposals that Altia was the required design environment.”

Huge Time Savings

As automotive companies well know, the design cycle for cluster components can run to two years or more. This OEM’s experience with Altia Design and DeepScreen significantly changed the game. Once their Altia platforms were in place, the design team was able to shrink their design-to-handoff cycle to their Tier One to just three months.

“This was the first time that this particular automotive company was able to produce an HMI in-house,” said Stewart. “Prior to that, it was only producing documentation or requirements for their HMIs. With Altia, the teams were able to verify that the look-and-feel was exactly what they wanted before the concept ever went out the door.”

Through their use of Altia, this OEM can define every aspect of their cluster designs, from the concept through the bill of materials. Altia software helps to improve efficiency in the cluster development process. Altia’s ease-of-use and strong feature set enable OEMs to fully define vehicle HMI solutions implement those solutions dependably.

“For an OEM, nothing is more valuable than to maintain control of the design process,” Hill said. “With Altia, there are no more surprises.”

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