Past as Prologue: Inspirational Cockpits That Were Ahead of Their Time

Today’s automotive cockpits are engineering marvels. Original Equipment Manufacturers (OEMs) are successfully pushing the boundaries of connectivity, safety, and overall screen real estate, integrating massive, high-resolution displays that serve as command centers for the driver and passenger experience. These modern digital canvases provide unprecedented functionality, safety features, and access to information.

But sometimes… it’s fun to take a look back.

That’s why a recent article from SlashGear’s Ivo Gievski, 5 Cars with the Coolest Dashboards Displays, is such a fun read. It’s a fascinating look at where display technology has been—and offers great inspiration for future digital design. These examples highlight an era when designers used early digital technology not just for function, but for pure, futuristic theater.

The piece spotlights vehicles that featured instrument clusters that were truly “ahead of their time,” offering a glimpse into what was possible long before massive screens became the norm:

  • The Aston Martin Lagonda was a technological pioneer, using early digital and CRT screens that gave the luxury sedan a space-age feel.
  • The Subaru XT Turbo fully embraced the 80s aesthetic, sporting a video-game-like instrument cluster and a unique graphic that depicted the car moving upon acceleration.
  • The Vector W8, a true American supercar, pulled inspiration from fighter jets, using an information-dense LCD display that had a distinct, high-tech, cyberpunk flair.

Check out the article to see which others made the list and see snapshots of these retro dashboards.

These examples underscore that innovation in the cabin isn’t just about size—it’s about unique design and user experience.

As OEMs continue to maximize the capability of modern digital screens, these historical gems provide a wealth of design cues. With today’s powerful systems, the potential for customization is endless. Imagine the fun of utilizing that massive digital real estate to offer a suite of retrofuturism skins, allowing drivers to instantly switch their display’s look to the iconic, retro-futuristic style of the Subaru XT or beyond.

We highly recommend checking out the full SlashGear article to appreciate these iconic displays—and to get your own inspiration for the next generation of digital cockpits.

CarPlay Ultra Meets Altia: The Smart Stack for Safer Cockpits

As automotive OEMs race to deliver smarter, safer and more personalized in-vehicle experiences, Apple CarPlay Ultra has emerged as a compelling solution for infotainment and navigation. Its sleek interface, deep Apple ecosystem integration and punch-through UI capabilities make it a powerful tool for enhancing driver engagement. But when it comes to safety-critical functionality, regulatory compliance and brand-specific UX, CarPlay Ultra can’t go it alone.

That’s where Altia comes in.

CarPlay Ultra: A Consumer-Grade Powerhouse with Safety Caveats

Apple CarPlay Ultra offers a visually rich, user-friendly interface that seamlessly integrates with iPhones, delivering navigation, media and communication features directly to the cockpit. However, Apple has drawn clear boundaries around its role in the vehicle:

  • Punch-Through UI for Safety Visibility: CarPlay Ultra allows native vehicle alerts to override its visuals. This ensures any vehicle information can be displayed. OEMs must manage the logic and delivery of these alerts.
  • No Control Over Safety-Critical Systems: CarPlay Ultra cannot modify drive modes, disable traction control or access diagnostics. Apple explicitly recommends OEMs retain native control over these systems to meet ISO 26262 and NHTSA standards.
  • Mirrored Instrument Cluster Display: While CarPlay Ultra can show speed, fuel and ADAS data, it does so as a mirrored display; not as a source of truth. This raises concerns about fallback mechanisms if CarPlay disconnects or malfunctions.
  • Regulatory and Liability Risks: The blurred line between consumer electronics and vehicle control introduces liability challenges. Apple Maps, for instance, while powerful, may not meet ASIL-D safety requirements.

Altia: The Safety-Critical Backbone of the Digital Cockpit

Altia’s HMI software is purpose-built for automotive applications, especially where safety, compliance and brand identity are non-negotiable.

  • ASIL B-Certified for Functional Safety: Altia offers solutions to help OEMs meet ISO 26262 standards, making their solutions suitable for rendering and controlling safety-critical data like PRNDL, speed and fault alerts.
  • Native System Control and Redundancy: Altia enables OEMs to maintain full control over vehicle systems, ensuring fallback and redundancy in case of CarPlay failure. It supports firmware-level alerts and diagnostics that CarPlay Ultra cannot access.
  • Brand Identity and UX Consistency: Altia empowers OEMs to design custom, branded interfaces across all screens—instrument clusters, center stacks, HUDs—preserving visual identity while integrating with CarPlay Ultra.
  • Seamless Coexistence with CarPlay Ultra: Altia can run in parallel with CarPlay Ultra, handling safety-critical functions while Apple manages infotainment and personalization. This dual-stack architecture ensures compliance, safety and user experience without compromise.

Strategic Recommendation for OEMs

To deliver a safe, compliant and premium digital cockpit, many OEMs are investigating a hybrid architecture:

  • Apple CarPlay Ultra for infotainment, navigation and personalization.
  • Altia HMI Software for safety-critical controls, diagnostics and brand-specific UX.

This approach allows OEMs to leverage the best of both worlds: the consumer appeal of Apple’s ecosystem and the automotive production-proven reliability of Altia’s HMI platform.

Germany’s Car of the Year May Surprise You. The Tech Inside Shouldn’t.

When the German Car of the Year awards were announced in October 2024, industry watchers might have been surprised to see an American luxury brand take home the coveted Luxury category title. The Cadillac LYRIQ’s victory marked a significant milestone for General Motors’ premium brand in one of the world’s most discerning automotive markets.

But for those familiar with what powers the LYRIQ’s stunning visual experience, the win wasn’t surprising at all.

When European Standards Meet American Innovation

Germany’s automotive market doesn’t hand out awards lightly. The country that gave us the Autobahn, BMW’s Ultimate Driving Machine and Mercedes-Benz’s engineering excellence has particular expectations when it comes to luxury vehicles. The LYRIQ’s triumph signals that American automotive technology has reached a new level of sophistication—one that European consumers and critics alike recognize as a winner.

At the heart of this recognition lies the vehicle’s commanding 33-inch diagonal LED display, a centerpiece that doesn’t just look impressive but delivers the kind of seamless, responsive performance that luxury buyers demand. This isn’t about flashy graphics for their own sake—it’s about creating an interface that feels as refined and dependable as the vehicle itself.

The Foundation of Excellence: Safety-Critical Software

Behind every smooth animation, every crisp rendering and every instantaneous response lies a fundamental truth that OEMs and Tier 1 suppliers understand: automotive displays aren’t consumer electronics. They’re safety-critical systems that must perform flawlessly under conditions that would cripple standard graphics solutions.

The LYRIQ’s display system, powered by Altia’s embedded graphics software, exemplifies this principle. When you’re designing for automotive applications, you can’t afford the luxury of “good enough.” Every pixel, every transition, every touch response must work perfectly whether the vehicle is sitting in a Helsinki winter at -20°F or baking in a Phoenix summer at 120°F.

This is where the distinction between consumer-grade apps and automotive-grade solutions becomes crystal clear. While consumer devices can tolerate occasional glitches or slowdowns, automotive systems demand unwavering reliability. The software managing the LYRIQ’s visual interface is subject to rigorous testing and validation just like the vehicle’s braking and steering systems—because in modern vehicles, the human-machine interface is equally critical to the driving experience.

Beautiful Graphics That Never Compromise Performance

The LYRIQ’s success in Germany demonstrates something that forward-thinking OEMs already understand: today’s luxury car buyers expect visual experiences that rival mobile phones, but with the reliability standards of mission-critical systems. This creates a unique challenge for embedded graphics tools.

Altia’s approach to this challenge focuses on three core principles that the LYRIQ exemplifies:

Visual Excellence Without Compromise: The graphics must be stunning—smooth animations, crisp fonts and responsive touch interactions that feel natural and immediate. But this visual polish cannot come at the expense of system stability or performance.

Hardware-Agnostic Performance: Different vehicle platforms, different processors, different display technologies—the graphics solution must deliver consistent excellence regardless of the underlying hardware. This flexibility allows OEMs to make platform decisions based on cost, availability and other business factors without sacrificing the user experience.

Deterministic Behavior: In safety-critical applications, unpredictability is unacceptable. The graphics system must behave consistently, with predictable memory usage, reliable real-time performance and graceful handling of edge cases.

The Competitive Advantage of Proven Technology

For OEMs evaluating their next-generation display strategies, the LYRIQ’s German recognition offers valuable insights. In a market where consumers have more luxury choices than ever, the quality of the digital experience has become a key differentiator. German buyers—known for their technical sophistication and quality expectations—validated that the LYRIQ’s interface meets the highest standards.

This validation didn’t happen by accident. It resulted from choosing embedded graphics technology that prioritizes reliability and performance over flashy features that might impress in demos but fail in real-world conditions. The LYRIQ’s success demonstrates that when you build on a foundation of safety-critical software principles, you can achieve both visual excellence and the rock-solid dependability that automotive applications demand.

Looking Forward: The New Standard for Automotive Graphics

The LYRIQ’s German Car of the Year recognition represents more than a single product success. It signals a new baseline for what luxury automotive displays can achieve. As the industry moves toward more sophisticated human-machine interfaces, software-defined vehicles and increasingly complex digital experiences, the fundamental requirements haven’t changed: safety, reliability and performance must come first.

For OEMs and Tier 1 suppliers planning their next-generation vehicles, the lesson is clear: the graphics solution you choose today will determine whether your product can compete in markets that demand both stunning visuals and unwavering reliability. In an industry where recalls cost millions and brand reputation takes years to build, that choice has never been more critical.

The Cadillac LYRIQ’s success in Germany proves that when you start with the right foundation—high-quality, safety-critical embedded graphics software—you can achieve results that surprise even the most discerning markets.

That Altia powers this award-winning experience? That shouldn’t surprise anyone who understands what it takes to succeed in automotive.

Altia and CarByte Revolutionize HMIs with Cloud-Based Virtual Reality Innovation

Altia, a global leader in graphical user interface (GUI) development tools, has announced an exciting integration with CarByte’s cloud-based virtual reality (VR) environment, enabling automotive OEMs and suppliers to prove out production-intent HMIs in immersive, virtual vehicles.

This collaboration takes interface fidelity to unprecedented levels by allowing Altia’s GUI models—designed for real-world deployment—to be seamlessly implemented and evaluated within CarByte’s VR platform. Engineers and designers can now interact with their fully functional Altia HMIs in a virtual cockpit, simulating real driving conditions and user interactions.

CarByte HMI Studio is a SaaS platform for next-gen HMI simulation and development. It delivers real-time 3D rendering and pixel streaming from scalable server clusters—enabling seamless, high-performance access across devices and teams. Integrated vehicle data, VR support and cloud-based workflows accelerate interactive prototyping and validation from concept to production.

“By incorporating HMIs into a simulation of a realistic environment, user experiences can become more tangible. This real experience is what allows us to develop user-centric and efficient applications,” Project Lead Erhan Evin explains.

Once VR validation is complete, OEMs can generate production-ready C code from that same Altia HMI model, streamlining their path from concept to vehicle deployment.

“This integration empowers our customers to obtain a truly optimized user experience while dramatically shortening their cockpit HMI development cycle,” said Jason Williamson, Vice President of Marketing at Altia. “By combining Altia’s production-grade GUI tools with CarByte’s immersive testing platform, we’re enabling a new era of efficient, high-fidelity HMI development.”

Check out the integration of Altia with CarByte’s VR platform in person at Car HMI Europe, June 16-17 at the Hotel Titanic Chaussee in Berlin, Germany. For more information, email [email protected].

About Altia

Altia is a software company that provides graphical user interface design and development tools that can be used from concept to final production code. Our GUI editor, Altia Design, offers development teams the capability to implement a model-based development process enabling clear team communication and accelerated user interface development. Our code generator, Altia DeepScreen, supports a vast range of low- to high-powered processors from a variety of industry-leading silicon providers. Altia generates pure C source code that is optimized to take full advantage of hardware resources. Graphics code generated by Altia is driving millions of displays worldwide – from automotive instrument clusters, HUDs and radios to thermostats, washing machines and medical devices.

Our mission is to get the best automotive, medical and consumer interfaces into production in the shortest time on the lowest cost hardware.

Altia was founded in 1991. Its customers include automotive OEMs and Tier 1s like Continental Automotive, Denso, Stellantis, Ford Motor Company, General Motors, Honda, Renault, Magneti Marelli, Nippon Seiki, Valeo, Visteon and more—plus leading consumer device manufacturers like Electrolux, Whirlpool, NordicTrack and many others.

For more information about Altia, visit www.altia.com or email [email protected].

About CarByte

CarByte is a dynamic and fast-growing company that offers innovative services in consulting, development, engineering and management of digital projects – holistically and from end-to-end. It combines all the technical domains required for a distributed and software-defined system (SDX). With years of experience in technology consulting and engineering for automotive and mobility providers, CarByte creates comprehensive solutions in the automotive & mobility sector as well as manufacturing, health tech and consumer IoT. CarByte was founded in 2021 and has expanded into the CarByte Technology Group in only four years. The group with two subsidiaries employs more than 200 people at 8 locations throughout Germany.

For more information about CarByte, visit https://carbyte.de/ or get in touch via email at [email protected].

Altia ON: 2025 Dodge Charger Daytona EV

Automotive companies around the world count on Altia to drive the graphics of their most advanced cockpit displays. Here is a shining example of the style and innovation that Altia can deliver—the 2024 Dodge Charger Daytona.

EV meets muscle car in one stunning combination of throwback and high tech in the 2024 Dodge Charger Daytona. This car is a testament to Dodge’s commitment to electrification as well as a showcase of their latest brand DNA.

At the heart of the Charger’s cockpit is a 10.25-inch digital instrument cluster, with an available upgrade to a 16-inch screen. Engineers have designed the system to allow for multiple display configurations, ensuring that drivers can tailor the information to their specific needs. This flexibility is crucial for performance driving, where quick access to critical data can make all the difference. Whether it’s performance metrics, navigation or vehicle status, the cluster provides a seamless and intuitive interface.

The instrument cluster is seamlessly integrated with the Uconnect 5 infotainment system2. This integration allows for a unified user experience, where information can be easily transferred between the central display and the instrument cluster. For instance, navigation prompts can be mirrored on the instrument cluster, allowing drivers to keep their eyes on the road.

As the automotive industry continues to evolve, the Dodge Charger Daytona stands out as a beacon of innovation, pushing the boundaries of what is possible in vehicle instrumentation. It’s an exciting time to be involved in automotive design, and the designers and developers at Dodge are leading the charge.

Ready to supercharge your next HMI? Altia gets your high-performance, brand-defining GUIs on the road in cars like this and over 100 million others around the world.

Meet Altia at Car.HMI Europe 2024

Altia, a leading provider of GUI development tools and software solutions, will join premier automotive OEMs and solution providers at Car.HMI Europe 2024. This event, which offers attendees powerful opportunities to network with other industry leaders and learn about latest automotive trends, innovations and challenges, will be at the Hotel Titanic Chaussee in Berlin, Germany on June 26-28, 2024.

The Altia team will be at the event to showcase our complete cockpit HMI platform that helps automotive OEMs and Tier 1s design, develop and deploy first-class embedded displays for any application and any hardware. We look forward to connecting with HMI experts at the show to discuss how Altia’s software solutions can help bring their digital cockpit experience to life. We also look forward to sharing more about Altia’s latest product, the Altia Plugin for Figma. This plugin, now available at no cost for current users of Altia Design 13.4, gives designers the power to get their Figma graphics to embedded hardware easily and with the lowest possible memory requirements.

If you will be at the show, please stop by and see us at the showcase to see Altia’s production-proven software running on automotive-grade hardware. Meet with our team to talk about how to design functional safety and first-class UX for your cockpit displays.

We look forward to seeing you in Berlin!

Event Details:

When: Wednesday, June 26 – Friday, June 28, 2024
Where: Hotel Titanic Chausee – Chausseestraße 30, 10115 Berlin, Germany
Register: Home | Car.HMI Europe (car-hmi.com)
Connect with us before the show: [email protected]

Figma Plugin is Now Freely Available for Altia GUI Software Users

Altia announces the release of Altia Exporter for Figma. This new plugin gives designers the power to get their Figma graphics to embedded hardware easily and with the lowest possible memory requirements. Available today on the Figma community, current users of Altia Design 13.4 and above can now use the Altia Exporter at no extra cost.

This new product further extends Altia’s flexibility to leverage artwork from industry-leading tools to include Figma. With Altia Exporter for Figma, designers save time and effort because they can import Figma assets to the Altia toolchain and begin designing their GUI without any need to rebuild, rename or restructure the original components. Leveraging Altia’s powerful features like Stamp Object, developers can easily optimize their Figma designs for embedded hardware—saving precious memory while delivering best performance on chip.

“Companies around the world count on Altia to deliver highly efficient, production-ready code that is true to their artists’ concepts. With the new Altia Exporter for Figma, we continue to empower designers to create in the tools that they want while giving developers the power to select the embedded hardware they want and get the best looking, best performing UI and UX to market,” stated Mike Juran, Altia CEO.

The Altia Exporter for Figma is available today at no cost to Altia GUI software users (version 13.4 and above) on the Figma Community. For more information or to request a demo of this new product, visit altia.com/get-started or email [email protected].

About Altia

Altia is a software company that provides graphical user interface design and development tools that can be used from concept to final production code. Our GUI editor, Altia Design, offers development teams the capability to implement a model-based development process enabling clear team communication and accelerated user interface development. Our code generator, Altia DeepScreen, supports a vast range of low- to high-powered processors from a variety of industry-leading silicon providers. Altia generates pure C source code that is optimized to take full advantage of hardware resources. Graphics code generated by Altia is driving millions of displays worldwide – from automotive instrument clusters, HUDs and radios to thermostats, washing machines and medical devices.

Our mission is to get the best automotive, medical and consumer interfaces into production in the shortest time on the lowest cost hardware.

Altia was founded in 1991. Its customers include automotive OEMs and Tier 1s like Continental Automotive, Denso, Stellantis, Ford Motor Company, General Motors, Honda, Renault, Magneti Marelli, Nippon Seiki, Valeo, Visteon and more – plus leading consumer device manufacturers like Electrolux, Whirlpool, NordicTrack and many others.

For more information about Altia, visit www.altia.com or email [email protected].

RWTH Aachen University Leverages Altia for ADAS, Autonomous and Software-Defined Vehicle HMI Research

Altia proudly announces our collaboration with the Institute for Automotive Engineering of RWTH Aachen University. The Aachen team is using Altia’s graphical user interface software for the development and deployment of a remote interaction automotive cockpit concept with an A-pillar-to-A-pillar screen.

Cockpit screens are increasing in size from generation to generation. As this evolution takes place, new concepts—like the black background head-up display featured by Continental Automotive at IAA Mobility 2023—are moving the automotive display surfaces further away from the driver and passenger. To interact with the growing displays the Aachen researchers hypothesize that an alternative to direct touch, which is currently the main interaction modality in today’s vehicles, is required for future vehicle concepts. This will be especially true for autonomous vehicles according to SAE L4, at which level the vehicle takes over responsibility and the human can turn to entertaining and distracting functions. The research team therefore is investigating remote interaction as one promising solution for automotive displays of the future.

This project, led by Research Associates Thomas Lennartz, Tobias Oetermann and Lena Wirtz, aims to develop an optimal remote interaction concept. To do so, the team is taking a close look at the drivers in their study, attempting to answer these questions.

  • How distracting is their remote interaction concept?
  • Is their remote interaction model intuitive or does it require driver and passenger training?
  • What alternatives would drivers and passengers prefer for a remote interaction concept?

Altia’s HMI development software enables the RWTH Aachen University research team to apply a human-centered design process for developing their HMI concepts—and do so with advanced graphics capabilities. To this end, a project designed in rapid prototyping software was translated into Altia Design and deployed to target hardware. Altia’s model-based development process gives developers the capability to create user interfaces with assets from popular graphics software packages, perform user testing with their GUIs then quickly tweak to achieve a user experience that is safe, simple and user-focused.

“The Institute for Automotive Engineering of RWTH Aachen University is one of Europe’s leading automotive engineering institutions—collaborating with leading automotive companies and research institutes, such as BMW, Daimler, Volkswagen, Bosch, Fraunhofer and others. This is the university that graduates the men and women who will lead innovation at German automotive OEMs for years to come,” stated Armin Koelker, Altia Europe GmbH Sales Director EMEA. “Altia is proud to contribute our technology to this important research, while offering experience with our software for future German automotive innovators.”

“The RWTH Aachen University research team came up to speed quickly and achieved an impressive fully integrated cockpit in a short time. This speaks to the user-friendliness of Altia’s GUI development software and the genius of the members of the research team,” praised Philipp Michel, Senior Solutions Architect for Altia Europe GmbH. “We are honored and excited to continue to collaborate with them.”

About Altia

Altia is a software company that provides graphical user interface design and development tools that can be used from concept to final product code. Our GUI editor, Altia Design, offers development teams the capability to implement a model-based development process for clear communication and accelerated user interface development. Our code generator, Altia DeepScreen, supports a vast range of low- to high-powered processors from a variety of industry-leading silicon providers. Altia generates pure C source code that is optimized to take full advantage of hardware resources. Graphics code generated by Altia is driving millions of displays worldwide – from automotive instrument clusters, HUDs and radios to thermostats, washing machines and healthcare monitors. Our mission is to get the best automotivemedical and consumer interfaces into production in the shortest time on the lowest cost hardware.

Altia was founded in 1991. Its customers include automotive OEMs and Tier 1s like Continental Automotive, Denso, Stellantis, Ford Motor Company, General Motors, Honda, Renault, Magneti Marelli, Nippon Seiki, Valeo, Visteon and more – plus leading consumer device manufacturers like Electrolux, Whirlpool, NordicTrack and many others.

For more information about Altia, visit www.altia.com or email [email protected].

Follow Altia on LinkedInTwitter and YouTube.

Altia Achieves ASPICE Level 2 for Automotive Industry Standard HMI Development Software

Altia announced today that its HMI development software has achieved Automotive SPICE® (ISO/IEC 33061, formerly ISO/IEC 15504) Level 2. This achievement highlights Altia’s commitment to providing world-class automotive software capabilities and processes. Specifically, ASPICE Level 2 provides OEMs and Tier 1s with the confidence to leverage Altia’s software in mission-critical display applications for the automotive cockpit.

“Altia is committed to providing our customers with industry-proven, high-performing, innovative automotive platforms—and our ASPICE Level 2 achievement reflects that commitment,” said Michael Hill, Vice President of Engineering at Altia. “We are proud to receive this prestigious distinction—and we look forward to continuing to deliver on that commitment.”

Automotive SPICE, Software Process Improvement and Capability dEtermination, was developed to address the software development needs of the automotive industry. To achieve this status, Altia was required to meet strict requirements, including having:

  • A defined and documented software development process that covers the entire software development lifecycle, from requirements management to software testing and maintenance.
  • A management process that ensures the planning, monitoring and control of our software development activities and resources.
  • A trained and competent staff able to perform the software development tasks according to the defined process.
  • A quality assurance process that evaluates the quality of our software products and processes and identifies and resolves any issues or defects.
  • A configuration management process that manages the changes and versions of our software products and artifacts.
  • A verification and validation process that ensures that our software products meet the specified requirements and expectations of our customers and stakeholders.

These requirements are based on the Process Assessment Model (PAM) of ASPICE, which defines a set of guidelines and criteria for assessing the capability level of software development processes in the automotive industry. More information about the PAM can be found in this link.

The ASPICE Level 2 assessment was conducted by members of the Continental Automotive Systems teams from Europe and North America. Altia successfully achieved ASPICE Level 2 on November 21, 2023.

“Broadly applying the lessons learned on the journey to ASPICE Level 2 certification facilitates the development and release of exceptional software on a predictable cadence,” says Mike Morgan, Director of Product Delivery.

About Altia

Altia is a software company that provides graphical user interface design and development tools that can be used from concept to final product code. Our GUI editor, Altia Design, offers development teams the capability to implement a model-based development process for clear communication and accelerated user interface development. Our code generator, Altia DeepScreen, supports a vast range of low- to high-powered processors from a variety of industry-leading silicon providers. Altia generates pure C source code that is optimized to take full advantage of hardware resources. Graphics code generated by Altia is driving millions of displays worldwide – from automotive instrument clusters, HUDs and radios to thermostats, washing machines and healthcare monitors. Our mission is to get the best automotivemedical and consumer interfaces into production in the shortest time on the lowest cost hardware.

Altia was founded in 1991. Its customers include automotive OEMs and Tier 1s like Continental Automotive, Denso, Stellantis, Ford Motor Company, General Motors, Honda, Renault, Magneti Marelli, Nippon Seiki, Valeo, Visteon and more – plus leading consumer device manufacturers like Electrolux, Whirlpool, NordicTrack and many others.

For more information about Altia, visit www.altia.com or email [email protected].

Follow Altia on LinkedInTwitter and YouTube.

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