Steve Tengler recently sat down with Tesla Motors’ User Interface Manager, Brennan Boblett, to discuss the company’s automotive user experience philosophy.

HMI should be empowering, not typical. We take the small, little things you do all of the time and make them a bit more of a pleasure. It’s those little nuances and attention to details that we rally behind, which add value to the user experience and strengthens the core of usability.”

Boblett goes on to give five words to describe Telsa’s approach to user experience and discusses why the Model S has gotten so much attention. Finally, he talks about how the company is poised to adapt to the rapidly changing mobile consumer electronics market.

Read the interview in its entirety on