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It seems some OEMs have gotten out of touch with customer desires but now the pendulum maybe swinging back: physical buttons are making a…..
- Altia Design, UX/UI
A successful UI designer understands the importance of considering different cultural characteristics, backgrounds, and behaviors during the planning process. Language barriers An obvious but…
- Automotive
Americans drive. A lot. Other countries do their fair share of driving, but the automobile is an icon of American culture right along with…
- Altia Design, UX/UI
Color theory is used for web pages, painting, photography; virtually anything that makes use of color to help communicate something to a viewer. Generally…
- Automotive
Determining whether oSmart Cars, Smart Designr not “smart” automobiles are distracting depends largely on who you ask. If you ask consumers, as was done…
- Altia Design
Good design does not happen by accident. It is imagined, researched, planned, and then implemented. It is reimagined and rebuilt through numerous iterations until…
- Altia Design
There are three primary motivations for inventing something: Necessity: The need for a new product or service which does not currently exist Laziness: An…
- Altia Design, UX/UI
In this age of smart phones, social networks, online ever-presence, and digital everything, marketing companies bombard us with technology products that we need to…
- UX/UI
We’ve all done it at some point. Someone you know – a friend, relative, co-worker, whoever – buys the latest and greatest something or…
- UX/UI
Not too long ago, the touchscreen GUI was almost exclusively found in the realm of smartphones and tablets. Today, they are becoming increasingly common…
- UX/UI
Gestural UI refers to using specific gestures, like scrolling, pinching, and tapping to operate an interface. It also refers to gesture recognition, including tipping,…
- Automotive
This week, Altia sponsored the 5th Annual Automotive Cockpit HMI2014 Conference in Frankfurt, Germany. The goal for the event was to get all the great…
- UX/UI
User interface, or UI, describes the way in which a human interacts with a machine. Though technically something as simple as a light switch…