From the latest article on UXMag.com.
Looking back, the early 21st century will be considered the age of UX Epiphany. For nearly fifty years, we languished with knobs and buttons where styling was only the consideration of plasticized curves.
The last decade, however, has seen an onslaught of new user interfaces and associated modalities bringing a paradigm shift about a company’s holistic product; sleekness is measured when it is electrically alive as well as mechanically alive. Dr. William Gribbons said it best in his article The Four Waves of User-Centered Design.”
“In the most demanding markets, user experience became part of a product’s brand and was carefully orchestrated across every touch point with the customer.”
In response to this recent explosion in UX, Ford Motor Company has hired folks like Parrish Hanna and Chris Thibodeau—Global Director of Human-Machine Interface and Executive Manager of Global Product Planning for User Interface, Connectivity, and Infotainment respectively—to react and reshape Ford’s user experience.
Continue reading ““The UX Explorers at Ford: An Interview with Parrish Hanna and Chris Thibodeau””