We invite you to join us at Car HMI Europe on June 28-29, 2021. This hybrid virtual and in-person live event will feature up-to-date case studies, presentations, round table discussions and exhibit booths.

Make sure to stop by the Altia booth where you’ll be able to meet with our European team of GUI experts and check out a Triumph motorcycle featuring a gorgeous cluster display powered by Altia.

When mapping out your sessions, we encourage you to attend Altia CEO Mike Juran’s presentation, “The Battle for Driver Attention: Big Tech and Social Media in the Automotive Cockpit” on Monday, June 28 at 9:00 AM CEST.

Mike Juran's presentation description for Car HMI EuropeAs the automotive industry barrels toward AI, autonomous driving and sophisticated cockpit display configurations, OEMs are faced with a dilemma, and an opportunity. Today, Tech Giants and Social Media platforms dominate our attention. Besides triggering mental health issues, mesmerized users with their eyeballs glued to their phones have been known to accidentally walk into walls, trip over benches and fall into manholes.

If that’s not tragic enough, now Tech Giants are vying to control the architecture, operating environment and content seen on automotive displays.

For Big Tech, the more eyes on social media, newsfeeds and advertising, the better–since eyes on the screen equals money. Automotive OEMs, on the other hand, are making every effort to reduce screen time and unnecessary driver distractions. These competing objectives put driver safety, privacy and security at risk. And when these things are breached, it erodes consumer trust in the automaker’s brand. Therein lies the battle.

In addition to Altia’s session, Armin Koelker, Sales Director EMEA will be leading a roundtable discussion, “Challenge Your Peers 2: Social Media, Big Tech and Your Automotive Cockpit – Taking Ownership“, building on Mike Juran’s presentation. We encourage you to join Armin in this hot topic discussion!

Don’t worry! You can still register for Car HMI Europe. Interested in setting up a meeting with Altia during the event?
Contact us today at [email protected].