New European Sales Director to Offer GUI Solutions for Automotive, Medical, Industrial and Consumer Device Companies

Altia, Incorporated is pleased to announce the appointment of our new Sales Director EMEA, Stephan Häfele.

As Sales Director EMEA for Altia, Stephan Häfele’s responsibilities will span sales and customer support for Altia’s customer base across Europe – including companies in automotive, medical, industrial and consumer electronics industries. He will coordinate with Altia’s global team of engineers, artists and user experience professionals to provide top flight GUI development software and engineering services for best-in-class embedded graphical user interfaces.

Mike Juran, CEO of Altia said of the hiring, “We are very happy to be able to bring Stephan on board. This position is a critical step in our global strategy and strengthens our European team immensely. We have seen from our current customer base that incredible HMIs are being designed in Europe – and Altia will be there for the long haul to get them into production. Stephan is perfectly suited to help these teams find the right solution to deliver.”

Mr. Häfele has more than 20 years of experience in selling, servicing and supporting the European and Worldwide high-tech sector with Enterprise software solutions for the Electronic Industry.

“I am very excited about the opportunity in the HMI market,” said Häfele. “Altia offers a tool chain that is incredibly powerful for getting beautiful user interfaces into production and I have seen firsthand the strong need that companies have to create great interfaces for their products. The European engineering community is primed for software that can generate tight code to turn those concepts into reality.”

Before starting with Altia, Stephan Häfele served as Mentor Graphics Sales Director for the Valor Products Division. Before Valor’s acquisition by Mentor Graphics in March 2010, Mr. Häfele served as President of Valor Europe. In this role, he was responsible for all of Valor’s European subsidiaries, including operations in the United Kingdom, Belgium and Munich.

Prior to his tenure at Valor, Mr. Häfele worked as Sales Manager for Europe and Global Account Manager for Strategic Accounts at Sigma-C, a company acquired by Synopsys, Inc. He has also worked as Sales Manager Europe for GSI Lumonics, Inc. and both Key Account Manager and Sales Executive Europe for Orbotech Ltd. He began his career as an independent sales representative for Valor, EIE Systems and ETEC in Central Europe.

About Altia

Altia, Inc. is a software company that provides graphical user interface design and development tools that can be used from concept to final product code. Altia was founded in 1991 and its customers include Continental Automotive, Smiths Medical, Renault, Fiat, Medtronic, MTA, Johnson Controls, Rolls-Royce, DAF Trucks, Frazer-Nash, Diehl AKO Stiftung & Co. and hundreds of other leading manufacturers. For more information about Altia, visit or contact Altia’s corporate headquarters at +1 719-598-4299.