Recently, Don Dingee of Embedded Computing Design wrote a short piece entitled Phonemance. Think “bromance” and then substitute your iPhone for your best pal…phonemance. He discusses the fact that our passion for smartphones is driving the embedded systems industry.

Don ends this short article with an anecdote about his personal surrender to his Droid, an MLB app and social media. I love his last line: “…the stuff that brings us the most joy is the stuff that we don’t have to think much about to enjoy.”

I’m left pondering the “dilemma” of the developers of those apps and HMIs that the world has come to love so much. It’s not simple to deliver complex applications in a way that people don’t need to think in order to use them, enjoy them. But it is a challenge…and it is FUN!