Altia Electric Truck Head-Up Display

This concept expands the head-up display beyond its traditional function to serve as a potential replacement for the instrument cluster in an electric truck. The goal of the design is to strike the perfect balance of offering as much content as needed and as little content as possible.

Demo Highlights

• Advanced driver-assistance system warnings
• Battery temperature caution
• TPMS sensor
• Bridge height caution and warning
• Front blind spot detection
• Lane assist
• Voice UI
• Turn by turn directions

Notable Design Elements

By utilizing the speed bubble instead of a traditional needle, Altia Design Research Lab was able to minimize information density in the line of sight. This allows for reduction of the driver’s cognitive load.

Safety particles accumulate as driver proceeds at or below the speed limit. Safety particles disappear when the driver speeds. This is a nice gamification for drivers who are on the road all day.